I've watched it happen dozens of times: brilliant business owners, people who are genuinely amazing at what they do, slowly drowning under the weight of their own competence. They take on the content creation, podcast editing, social media strategy, email marketing… all of it.

Because nobody else can do it as well as you can… right? Wrong. But also, weirdly, a bit right… and that's exactly the problem.

If you constantly feel behind or like everything in your business is sitting at 50% quality, you may have outgrown DIY. When founders hit a certain level of growth, doing everything themselves isn’t just scrappy, you start becoming your very own bottleneck.